Being a business owner, it’s hard to put writing content for your blog, your social media platforms and other marketing materials (both traditional and digital) at the top of your to do list. But in the world of content marketing, quantity can be just as important as quality.
In their six tips for content marketing in 2015, Forbes list repurposing content in order to maximize its potential value as one of the best things businesses can do to boost their digital marketing efforts. And when you pair content marketing with referral marketing, you’ll be encouraging your customers to refer in-person and online.
Here are nine ways to repurpose your content in order to give your customers a glimpse into your business, but also continue to encourage them to refer you even after they leave your store:
Post Promotional Flyers on Social Media
Why should only the people that visit your business see that handout you worked so hard on? Post those flyers on social media and let people know about your latest promotion or upcoming event. And at the end of the day, that flyer will do more good on your Facebook timeline then in the trash after someone has taken it home.
Create Templates For Flyers, Menus, Etc.
There’s no reason that your monthly newsletter or menus have to look completely different. Create a template for whatever printed materials you use on a weekly or monthly basis, making it quick and easy to update them. You don’t need to spend hours sitting behind a computer creating something from scratch, when creating something new can be as easy as replacing some text.
Don’t Put a Date On Printed Holiday Materials
With annual holidays, it’s unlikely that people will remember the campaigns that you run year-to-year. Or if they do, they will appreciate the consistency and grow to look forward to the campaign each holiday season. That’s why it’s important to refrain from putting a date on printed materials that are holiday related, so you can reuse them each year.
Refresh and Reuse Old Blog Post
Many publications take blog content and reuse it when that particular topic becomes popular again. Why not do the same for your business? For example, if you’re a farm-to-table restaurant and you publish a blog post about summer fruits and veggies, go ahead and post that blog content each summer. Update it with new dishes that feature that produce and voila! You’ve got a brand new blog post to put on your social media platforms.
Create Blog Post About Individual Products
If you have multiple products on your shelves or multiple items on your menu, write a blog post for each of them. Go into detail about how it’s made, what’s in it, why you decided on that particular item, etc. And if it seems like it’s too short, who cares? There’s no rule saying that your blog posts have to be a certain length.
Turn Blog Topics Into Must-Watch Videos
Those blog post about all of your different products? Go ahead and shoot a quick video of you or an employee walking through the functionality of one of them. If you’re a baker, take a video while you put the finishing touches on a wedding cake. Videos are more engaging than photos and easier to digest than a long-form blog post.
Repost Customer and Employee Photos
Posting customer and employee photos not only gives you free content, it also shows them that you’re engaged with your social media accounts and that you’re noticing their love for your business. For example, Regram is a great application to use for reposting customer or employee photography on your own Instagram account.
Use Holiday Photos Over and Over Again
There’s no need to worry about creating new content for annual holidays when you’re only posting it once a year. If you’re posting enough content (which you should be!) your followers will have no idea that they saw that great photo of your 4th of July party or your Halloween-inspired cupcake last year.
Post Content From Other Industry Professionals
Obviously you don’t want to post content that a direct competitor has come up with. But if a popular magazine publishes an article that is directly related to your business, don’t be afraid to post it. Your followers will appreciate your willingness to learn from others and your drive to make your product or service even better.
Content marketing can do wonders for your business and when paired with a referral marketing campaign, it can drive even more traffic to your store. Automate your referral marketing with a free Expect Referrals trial, giving you more time to create great content.