Great News For Window Shoppers

  My co-founder and ER’s CTO, Jamie Layne and I make all major decisions about together.  Watching us debate the pros and cons of anything is actually pretty funny.  All the points I make for or against a given … Read More

Why We Removed our Free Trial and Offered our Basic Plan for Free

What does it mean to have a free trial of something?  You give away a limited use sample of your product in hopes that your customer finds value in it to make a purchase.   It’s a very traditional and time-honored … Read More