Great News For Window Shoppers

  My co-founder and ER’s CTO, Jamie Layne and I make all major decisions about ExpectReferrals.com together.  Watching us debate the pros and cons of anything is actually pretty funny.  All the points I make for or against a given … Read More

Hands Down the Best Social Incentive Sharing Program Ever!

I am one of those marketing geeks that signs up for every promotion, email list, direct mail list, etc.  I am always fascinated to see what people are doing – good and bad.  But, I draw the line at the telephone.  Send … Read More

What is social incentive sharing?

Yeah, we get that a lot. Social incentive sharing is empowering your customers to share a discount or a deal with their friends and family and then you reward them for doing it.  It’s kind of like a referral, except … Read More

3 Ways to Use Social Incentive Sharing to Boost Your Martial Arts Studio

If you have not implemented a social incentive sharing program for your Karate School, you are missing a huge opportunity to bring in new students by leveraging the power of your student’s excitement. Here are three ideas you can use … Read More