The 3 Keys to a Successful Referral Marketing Program

It’s been proven time and time again that consumers do business with those they Know, Like and Trust. When a new client comes to you via a referral from an existing client, some of those factors are already there, placing … Read More

4 Tips for Building a Raving Fan Base & Getting More Referrals

We’ve said it before and we’ll say it again – customers who come to you via a referral are more likely to stay for the long-term AND spend more money with your company. It’s not rocket science that, as part … Read More

The Easiest Way to Ensure You Get More Referrals

How are you encouraging more referrals in your business? How do you educate your existing customers on what constitutes a good, quality referral? Do you know how many of your new customers come as the result of a referral? Where … Read More

3 Steps You Must Take to Engage Your Customers

Do you know if your customers are happily spreading the word about your product or service? Are you satisfied with your volume of referrals? Do you have engagement marketing strategies? We define engagement not as having a conversation with someone … Read More

5 Fun Marketing Numbers to Know

Numbers don’t lie, so we thought we would share some fun marketing facts and figures for you to takeaway today. Plus, we’ve included strategies on how you can incorporate the results into your own marketing strategy. 1)      17% of the … Read More

Are You Putting Your Brand’s Best Face Forward?

How are you doing at sharing the best of your brand with marketing? You have a blog. You have a website. You have a Facebook page. You Tweet sometimes. But, do you have a content marketing strategy that shares the … Read More

The 3 Quickest Ways to Get More Referrals In Your Business Today

The majority of small businesses generate growth via word-of-mouth referrals, also known as WOM Marketing. It’s the best, easiest and most cost-effective way to get new customers, so it’s no wonder that it’s the favorite marketing tool of many entrepreneurs. … Read More

Great News For Window Shoppers

  My co-founder and ER’s CTO, Jamie Layne and I make all major decisions about ExpectReferrals.com together.  Watching us debate the pros and cons of anything is actually pretty funny.  All the points I make for or against a given … Read More

Learn the #1 Marketing Tip that all Experts Agree You Need to Do

If you have spent any time at all researching whether a referral-marketing program is a wise idea for business, you undoubtedly know that it is.  Marketing experts usually agree on very little except that your already enthusiastic and satisfied customers … Read More