Ever wonder how things go viral on the internet? Someone posts something that people fall in love with. All their friends share it with their friends. Then their friends share it with their friends. And suddenly that one post has a million people looking at it.
However, the internet moves fast. Online a post can reach millions of people in less than 24 hours. Social media platforms have algorithms in place that push this content to the top of people’s newsfeeds in an attempt to get them to engage more.
But unfortunately there is no algorithm available that encourages people to tell your friends and family about your business. That’s where referral marketing comes in. It may take awhile to see similar results to a viral social media campaign, but in the end it can be just as powerful.
The Referral Ripple
These viral social post are reaching the unreachable, at least in the eyes of the person that wrote the original post. It’s like dropping a rock in a stagnate lake. Once the post is shared with enough people, it eventually finds its way across the world.
Once a customer refers a friend or family member to your business, they’ve started the ripple. The person they referred will likely redeem your referral offer. After all, 84 percent of people say that friends and family are their most trusted source of information when it comes to purchasing decisions.
This is where making sure you’re business is even referable (link to Try Phase Blog-Is It Risky to Refer?) is essential. If you have bad customer service, an inconsistent product, etc., the friends and family of your original customers friends and family won’t be referred to your business. And in the process, you’ll probably lose the original customer as well.
But if your business is referral ready, the people your original customer referred will refer their friends and family. And then their friends and family will refer their friends and family. That’s when you reach the unreachable.
See how it can kind of be like that ever-so-popular cat video? Or like throwing a big rock into a lake?
Why is this so important?
Because on your own, you’ll never be able to reach the unreachable. These are the people that will never know about your business unless someone tells them about it. They won’t stumble upon your website, they won’t see your ad in the newspaper, they won’t see you as they drive by.
To make sure that your unreachable customers actually find your business, make sure that all aspects of your operation are consistent—including promoting your referral marketing campaign. Here are a few tips to help get you started:
- Place flyers promoting your referral campaign in locations where employees interact the most with customers.
- Collect customer emails before they leave and follow up with them about their experience, letting them know if they had a good time they can refer you.
- Post on your social media platforms promoting your campaign. Don’t forget to let people know when you update your offer, when it may expire and other important changes.
And that’s just the tip of the iceberg. Did you know that the Expect Referrals software can automate your referral marketing campaign? This makes it even easier to grow your business through word-of-mouth marketing. Sign up for our free trial today.