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What's Been On Our Minds?

A dash of this, a sprinkle of that

2013
APR
30

Inside Peek – Piper High Reunion

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I am constantly amazed and delighted by the way that clients use the Expect Referrals platform.  This month’s Inside Peek is one of my favs! You may not believe this (and I hope you can’t), but my 25 year high school reunion is coming up this June.  OMG! I joined the committee to help organize the [...]

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2013
APR
30

See What’s New in Release Notes

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People say that change is good.  I believe that is true.  But, with a software as a service platform like Expect Referrals, change can cause headaches.  So thank you to our CTO Jamie Layne’s great new addition this month to Expect Referrals called RELEASE NOTES! Here’s the scoop.  Every 30 days or so, we launch [...]

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2013
APR
25

The Key to Being Viral is Word of Mouth

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The concept of word of mouth has existed for thousands of years as storytellers would pass narrative as a means of education and entertainment from generation to generation. Then, in the early 1970’s the concept of word of mouth marketing was recognized when a pioneering psychologist recognized physicians’ negative opinions being swayed by good experiences [...]

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2013
APR
25

The Cool Kids Are “Shipping” at Kmart these days

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When was the last time you went into a Kmart to buy clothes?  Or into a Kmart at all?  We only have about 2 of them left in Central Florida. But, if you own a computer or a smartphone, you have probably seen the latest Kmart commercial called “Ship My Pants”.  If not, click the [...]

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2013
APR
25

HOW TO: Create Leads & Demand Sales

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I don’t really want to admit this, but …I am old enough to have worked in a direct mail lettershop where we put labels on direct mailers and (are you ready for this) we could expect a 7 – 10% return from them.  Ah, those were the days! Whether you were alive during this hey [...]

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2013
APR
24

Expect Referrals Release 5.0

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One of the greatest traits of software as a service is that you always have the latest and greatest features and improvements.  At Expect Referrals, we work hard to keep giving you new features so that you don’t have to jump ship, learn to use another SaaS platform just to be current. Our latest release [...]

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2013
APR
5

The New and Improved Referral Plugin is HERE

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We are so excited to share with you the new Referral Plugin.  If you are not sure what the Referral Plugin is then please continue reading.  If you know, skip ahead to the next paragraph.  The Expect Referrals’ Referral Plugin is a widget that you can place on your own website or landing page that mimics [...]

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2013
MAR
29

Get Plugged in — A New Referral Plugin is ALMOST HERE!

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As Expect Referrals’ CTO, I spend my days looking at lines of code and leave most of the “getting excited” behavior to my partner Jody Murphy.   But, once in a while, a new feature comes along that I am very excited about.  The new and improved referral plugin is one of those features. I’ll [...]

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2013
MAR
29

Inside Peek | MaxEdge

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I love people who don’t accept “no” for an answer.  You know what I mean, the kind of people who are not stopped by something that seems like a problem or a stopping block.  These kind of people just look for new ways to  handle what they need. That is exactly the kind of person [...]

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2013
MAR
29

Customer Personal Sharing Link – How Does It Work?

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Did you know that there are 510,000 Facebook posts every minute and there are about 190,000,000 tweets every day.  Yet, not everyone is as into sharing with their friends and family online.  And that is why Expect Referrals created the customer personal sharing link. Here is how it works: After your customer signs in, they [...]

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