Our Favorite Social Sharing Campaigns

Every time a customer refers your business to a friend or family member, they are sharing you with their social circles. So let’s assume that that all social circles overlap with one another. If you have a great product and … Read More


The Peacock Effect: Standing Out On the Web

Just like when a male peacock unfurls its feathers to attract a mate, getting found on the World Wide Web is sometimes as easy as making sure your brand standards are up to date and the imagery you use is … Read More


Social Media Tips For New Businesses

Social media plays a huge role in your referral marketing efforts. In fact, it can be argued that social media in and of itself is a type of referral marketing. It gives a platform for people to voice their opinions … Read More

4 Surefire Keys to Building Your Referrals

Many small business owners site referrals as a top way to generate new leads. However, they don’t have a concrete system or process to intentionally stimulate referrals. Generating more referrals can be quite a simple affair when done correctly. When … Read More

What’s in Marketing’s Future?

Anyone who has attempted to market their business in the last 5 years knows that there’s often a lot of uncertainty around marketing methods these days – digital vs. traditional? pay-per-click vs. organic? Facebook vs. Twitter? These stumbling blocks and … Read More

5 Keys to Getting More Out of Your Word of Mouth Marketing

2014 is just around the corner, which means many small businesses are gearing up their marketing plans for the new year. What’s your strategy for reaching your future customers? If you’re planning on using the cost-effective, affordable strategy of word-of-mouth … Read More

5 Reasons You Need to Offer Social Referral Programs

Do you need to help your clients boost sales and customer satisfaction? Just recently, we were privileged to introduce a Reseller Program to help you offer social referral programs to your clients. There are a number of reasons why social … Read More

Client Spotlight: Buy Blue Steel

Our client, Buy Blue Steel, is making huge leaps in their referral program with Expect Referrals. In just 5 short months, they’ve received nearly 500 referrals! 500 referrals is certainly a jolt to any business’ bottom line and many people … Read More

Can You Engage Your Clients Without Breaking the Bank?

Big brands have it easy – they have large budgets and big marketing teams who can help achieve the goal of client engagement. What is a small business owner to do when client engagement is an important priority?  These low-cost … Read More