is someone who already knows who you are and what you offer because a friend or a colleague has told them. They are a warm lead, a likely candidate, and someone you have a greater chance of connecting with simply because they have been referred.
How many consumers regularly give advice about products or services they have purchased
How much more it costs to sell something to an unreferred prospect vs. a referred one
How much sales DropBox increased its sales by with a two sided incentive sharing program.
Note: they have sustained 15 – 20% + month over month consistent growth since program launch