Did you know that 53% of people who follow their favorite brands on social media are more loyal to those brands? That’s why it’s never been more important to spend a few extra hours a week posting to your social media accounts, engaging with your followers and following other related professionals and businesses.
But while you know how to use your Facebook for personal use, the rules are a little different when managing a social media account for a business. People are following your business because that want to learn more about what you can offer them. Focus on giving them a good experience online, and they’ll be sure to come back for a good experience offline.
Here are seven simple tips to help you get into good social media habits:
Display Your Social Icons Everywhere
Don’t let people have to guess where to find you on the Web. Put the icons of the social media platforms you use in a place where all of your customers will see them. That way if they want to continue to experience your brand, they know exactly where to look.
Ask People To Follow You
This might sound like it may discourage people from following you. But a simple, “Be sure to follow us!” can go a long way from growing your following from 100 to 1,000. It lets them know that you’re active on social media, and that if they want to learn more about your business they can on Instagram, Facebook, etc.
Use the Same Profile Image on Each Platform
Avoid having a different profile image on each separate social media account you’re on. This will only confuse people who are trying to find you on multiple platforms. Whether it’s a photo of you, your logo, or another iconic image related to your brand, having the same image on all of your social media platforms makes your profiles easier to find and more credible.
Be Consistent But Be Thoughtful Too
Consistency is key to seeing success on social media. You need to let your followers know that your dedicated to providing them with updates about your business. Otherwise, why would they follow you? Along with building trust with your audience, having a social media schedule gives you the leading edge against competitors who don’t post as frequently.
Take Time To Create Good Content
Start spending an extra minute or two on taking eye-catching photos and coming up with a good caption for it. Maybe spend another extra minute or two editing that photo using an app like VSCO Cam. People are more likely to engage with you if you have a photo to accompany each of your post. And if it’s a good image, it is more likely to catch someone’s attention.
Always Respond To Comments
To increase your engagement, respond to anyone who comments on a photo you posted or asks a question on your wall. This shows people that you’re actually listening to them and encourages other people to comment as well. The more comments you get on a post, the more likely that post is going to be seen on someone’s news feed.
Only Use Hashtags That Make Sense
I’m sure you’ve seen bloggers and other businesses that use upwards of 20 hashtags on one Instagram image in an attempt to increase their likes and followers. While this is effective, it isn’t effective long term. Do a little research and find popular hashtags that are relevant to your product or service. Use them consistently, and people who follow those hashtags will start to notice.
Social media is a great way to engage with your customers. And by being consistent and posting great content, people are more likely to share your posts with their friends and family.
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